COMMENT: New drinks ice cool in the heat

By Datamonitor | 8 August 2005

The trend for Omega-3 enhanced products sees no sign of abating, with a number of new drinks launches tracked by Productscan Online this month containing the substance. Meanwhile, Coca-Cola has come up with a novel claim about its latest iced tea, which apparently provides the consumer with an intriguing cooling sensation - perfect for the summer then!

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The trend for Omega-3 enhanced products sees no sign of abating, with a number of new drinks launches tracked by Productscan Online this month containing the substance. Meanwhile, Coca-Cola has come up with a novel claim about its latest iced tea, which apparently provides the consumer with an intriguing cooling sensation - perfect for the summer then!

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