News

USA: NSDA: New Caffeine Taste Test Study is Fatally Flawed

Most popular

What are Diageo's priorities for the years ahead?

Diageo Performance Trends 2014-2018 - results data

What can the spirits industry learn from Diageo?

Why targeting by gender failed in 2018

MORE

National Soft Drink Association (NSDA) today condemned a new caffeine study that questions the marketing practices of the soft drink industry as "fatally-flawed and professionally irresponsible.""Too few people were tested, too little science was used in the testing and too much opinion is contained in the conclusions.


Related Content

Is non-alcoholic beer a threat to soft drinks? - Comment

Is non-alcoholic beer a threat to soft drinks? - Comment...

As consumers dial down the alcohol, could hop-flavoured water break new ground? - NPD trends

As consumers dial down the alcohol, could hop-flavoured water break new ground? - NPD trends...

Comment - Soft Drinks & Water - Ringing in the New Year

Comment - Soft Drinks & Water - Ringing in the New Year...

Comment - Soft Drinks & Water - Is Australia the Real Home of Innovation?

Comment - Soft Drinks & Water - Is Australia the Real Home of Innovation?...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?