News

New Belgium Brewing's Fat Tire Belgian White Ale - Product Launch

Most popular

Why spirits should look back to move forwards

Gaming - the next frontier for drinks marketing

Why spirits must rethink its future positioning

Responsible drinking efforts around the world

How wine can surf the waves of consumer change

MORE

New Belgium Brewing's Fat Tire Belgian White Ale

New Belgium Brewings Fat Tire Belgian White Ale

New Belgium Brewing's Fat Tire Belgian White Ale

Category - Beer, 5.2% abv

Available - From August

Location - US

Price - TBC

New Belgium Brewing has lined up the release of a Belgian white ale under its Fat Tire brand. 

Fat Tire Belgian White Ale is described as a "light-bodied, unfiltered wheat beer, brewed with... Seville orange peel and freshly ground coriander". 

Click here to read: The US craft beer sector 2009-2016 - data

The beer features Nugget and Cascade hops with an IBU measure of 12. 

Fat Tire Belgian White Ale will roll out in 12oz bottles and on draught from 1 August. It will also appear in can variety packs, New Belgium said. 

Last month, the company released a watermelon and lime-flavoured seasonal beer in the US. Juicy Watermelon Lime Ale is brewed with watermelon and lime peel. The release has been timed to target the spring and summer months, New Belgium said.


Expert Analysis

Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers

Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers

Different consumer age groups now have very different expectations and relationships with brands. Understanding what those are, and developing ways to influence them, is becoming increasingly crucial ...

VIEW REPORT

Related Content

C&C Group readies Heverlee brewery in Belgium

C&C Group readies Heverlee brewery in Belgium...

Heineken cleans up coal-smeared Newcastle Brown Ale for bright Californian future - Comment

Heineken cleans up coal-smeared Newcastle Brown Ale for bright Californian future - Comment...

As consumers dial down the alcohol, could hop-flavoured water break new ground? - NPD trends

As consumers dial down the alcohol, could hop-flavoured water break new ground? - NPD trends...

Anheuser-Busch InBev

Anheuser-Busch InBev "disappointed" over EU's Belgian tax ruling...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?