USA: to offer latest Virgin Trading Company venture, Virgin Drinks

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Netgrocer (, a category leading nationwide online retailer, announced yesterday that it has penned a deal with The Virgin Drinks Company (USA), Inc., a subsidiary of The Virgin Trading Company Limited, headed by renowned entrepreneur Sir Richard Branson, to become the only nationwide online grocer to carry the flavorful beverages. Netgrocer will feature the entire line of sodas and an energy drink on its site.

"We are very excited to be the only online grocer to offer the family of Virgin Drinks. Virgin is leveraging our national distribution capabilities to continue to build and capitalize on the Virgin Brand equity they developed in other sectors," said Jim Chambers, CEO of

Virgin Drinks, known for their Va Va Voom slogan, a shapely bottle, rich tasting colas and their exotic orange and lemon lime sodas, has recently introduced Hi-Energy, a great tasting energy boosting drink. Virgin has future plans to launch a new line of beverages that will expand its reach beyond its current offering.

Jim Chambers continued, "Adding Virgin Drinks to our assortment strengthens our commitment to bringing consumers hard-to-find products, as well as complement the offerings of local brick and mortar grocery stores."

Currently, Virgin Cola is among the market leaders in the U.K. Virgin Drinks are distributed primarily through convenience stores on the East and West Coasts, and is looking to broaden its appeal with the help of's well-established national shipping services.

The Virgin Drinks Company (USA), Inc., based in Wilton, CT has a flavorful line of four carbonated soft drinks in a 500ml Cur-V bottle: Virgin Cola, Virgin Diet Cola, Virgin O'range, and Virgin Lem'n'Lime. In addition, Virgin Drinks offers a high energy drink in a sleek 250ml can with more new and exciting products still to come. For further information, please call 203-563-0020 or check out the Virgin Drinks Website at enables shoppers nationwide, regardless of zip code, to purchase non-perishable groceries, drug store items, general merchandise and other household replenishment items online. There are no membership fees and groceries are delivered straight to consumers' homes or offices via a low cost, no signature required Federal Express delivery service. In September 2000 the Company was ranked #1 in the first ever "National Shipping Services" profile, and has been an overall top ten performer consistently over the past year, in the Gomez Advisors Internet Grocery Services Scorecard ( Privately held Netgrocer, whose two largest investors are Parmalat SpA and Cendant Internet Group, is headquartered in North Brunswick, New Jersey.

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