After re-launching Nescafe Gold Blend and introducing Nescafe Ice, Nestle's latest launch is coffee in a self-heating can, Nescafe Original Hot When You Want.

Hot When You Want is a combination of Nescafe and semi-skimmed milk with two variants milk or milk and sugar and each can has an internal heat-engine, which once activated heats the coffee in three minutes.

"Nescafe aims to deliver great quality coffee, accessible to consumers, whenever and wherever they want it. Hot When You Want brings that vision one step closer. The reaction from those consumers who have already tried this has been positive," said Gerhard Berssenbruegge, managing director of the Nestle UK beverage division.

Nescafe Original Hot When You Want, comes in 210ml servings has a recommended retail price of £1.19 will be available initially to 9m consumers in the Midlands before being launched nationally.