Nestle to sponsor NPCA

Nestle to sponsor NPCA

Nestle Waters North America’s six regional spring water brands are to sponsor the National Parks Conservation Association (NPCA) in the US.

The partnership, announced on Monday (3 May), will include Nestle’s Arrowhead, Deer Park, Ice Mountain, Ozarka, Poland Spring and Zephyrhills brands.

Nestle said it will work with the NPCA to support the protection of the country’s national parks for present and future generations. Nestle Waters will also offer a Facebook Cause promotion, which will directly benefit NPCA.

“We are proud to support the mission of the National Parks Conservation Association," said Angela Barile, group marketing manager of Nestle Waters' Regional Spring Water brands. "Our organisations share a common mission to preserve nature's treasures, and are committed to doing this for the good of us all - yesterday, today and tomorrow, and partnering with NPCA makes good social and business sense.”

The partnership will be communicated at retail locations on selected packages of Nestle Waters' Regional Spring Water brands from May to July, and through advertising, public relations, and online marketing.

Last month, Nestle Waters posted a return to growth in Europe in the first quarter of 2010.