FRANCE: Nestle Waters sells final regional bottled water brand
The French division of Nestle Waters has completed its clearout of three regional water brands
The French division of Nestlé Waters has sold another bottled water brand to the Société des Eaux Minérales d'Ogeu (SEMO).
Brittany-based Plancoët was the last of three French regional mineral water brands that made up Nestlé Waters' Société Française des Eaux Régionales (SFER) unit. The value of the transaction, which was confirmed yesterday (2 January) has not been disclosed.
The waters unit of Nestlé said that the divestments formed part of a strategy to re-focus on its national and international brands in France.
Nestlé Waters France SAS aims to maintain its leading position in bottled water. To achieve this goal, the company is expected to continue to invest heavily in product innovation, advertising and prom...
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