Nestle Waters Nestle Pure Life Exotics Sparkling Water

Nestle Waters' Nestle Pure Life Exotics Sparkling Water

Nestle Waters' Nestle Pure Life Exotics Sparkling Water

Category - Soft drinks, CSDs, zero-calorie

Available - From this month 

Location - US, nation-wide, Target

Price - US$2.99 per 8 x 12oz pack

Nestle Waters has launched a zero-calorie tropical fruit-flavoured sparkling water range under its Nestle Pure Life brand.

Nestle Pure Life Exotics comes in four flavours - Mango Peach Pineapple, Strawberry Dragon Fruit, Tangerine and Key Lime. The new line is targeted at consumers “who are moving away from carbonated soft drinks and other sugary beverages towards water as healthy hydration”, Nestle Waters said yesterday (14 July).

Three of the flavours are now available at Target in the US, with Key Lime flavour due for release later.

Last month, an analyst said that CSD sales in US last year fell by 3% in volume terms as consumers demand healthier beverages.