Product Launch - US: Nestle Waters' Nestea Liquid Water Enhancers

Nestle Waters' Nestea Liquid Water Enhancers

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Category - Soft drinks, water 'enhancer'

Available - From this month

Location - US, off-premise

Price - SRP of US$3.99 per 1.76oz bottle

Distribution - Nestle Waters

Nestle Waters has lined up the launch of Nestea Liquid Water Enhancers, a range of four flavours of concentrate to add to water. The variants comprise 'Iced Tea Lemon', 'Iced Tea Peach', 'Green Tea Citrus' and 'Half & Half' (Lemonade & Iced Tea).

The range launches this month in branches of Target, but will be available from Safeway starting in November, and other retailers nationally in 2014.

Each 1.76oz bottle contains 26 servings.

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