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SINGAPORE: Nestle targets Asia with drinks innovation hub

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Nestle plans to target emerging markets in Asia by expanding its drinks innovation team in Singapore.

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The Switzerland-based food and drink giant will base a team of technical specialists at its existing research and development centre Singapore from next year.

"Its mission will be to accelerate renovation and innovation in beverages and develop new product concepts based on local tastes and preferences for both local and wider geographical roll out," said the group today (23 July).

The innovation team will focus on Milo nutritious beverages and coffee mixes and will also work on new packaging formats designed to target poorer consumers, Nestle said.
  
Nestle opened its Singapore facility 30 years ago. The firm's global R&D network comprises 29 research, development and technology Centres and employs around 5,000 people.

Earlier this week, Nestle said it was planning to launch a ‘well-being’ drink in France, named Nesfluid and containing 50% coconut water and whey.


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