News

Nestle makes taste pledge with launch of stevia-based Sanpellegrino in UK

Most popular

Van Boxmeer leaves behind a more worldly Heineken

How drinks brands can take advantage of TikTok

Heineken’s footprint leaves big shoes to fill

Diageo in North America - Focus

Interview - Irish Distillers' Brendan Buckley

MORE

Nestle UK has promised that its new stevia-sweetened Sanpellegrino tastes the same as previous versions as the company continues to cut sugar from its portfolio.

Nestle owns the Sanpellegrino brand and its range of sparkling waters

Nestle owns the Sanpellegrino brand and its range of sparkling waters

Speaking at the launch of the reformulated Sanpellegrino, which contains 40% less sugar and 60 calories fewer than before, Nestle UK & Ireland CEO Stefano Agostini said the new flavours "taste every bit as good as the ones they are replacing". Agostini praised Nestle technicians for the end product, which the company said had undergone "thorough" taste tests.

"Our work towards these achievements is actually as much about taste as it is about reducing sugar and calories," Agostini continued. "It is not as simple as just removing sugar from a product, the skill is in making that product taste just as good or, ideally, better."

The Sanpellegrino reformulation follows a 10% reduction in sugar for the brand in 2015. Both cuts are part of Nestle UK & Ireland's ongoing sugar-reduction plan, that the company claims has cut 2.6bn teaspoons of sugar and more than 60bn calories from the UK & Ireland diet in the past three years. The company, which owns the KitKat and Milkybar chocolate brands, said it has reduced sugar in its confectionery portfolio by 7.4% since announcing a 10% goal in March last year.

Today, the company launched a report on its reduction strategy, called "Contributing to a Healthier Future, 2018".

Sanpellegrino in the UK now contains less than 5mg of sugar per 10cl, which takes it under the threshold of the UK sugar tax, due to come into force in April. Other soft drinks manufacturers in the UK, including AG Barr and The Coca-Cola Co, have brought their soft drinks brands below the threshold to avoid the levy.

just-drinks' Mergers & Acquisitions database - February 2018


Related Content

Diageo takes subtle approach to lower sugar amid

Diageo takes subtle approach to lower sugar amid "seismic shift" in consumer tastes...

How the spirits category can make the most of less sugar - Comment

How the spirits category can make the most of less sugar - Comment...

UK health group calls for RTDs to follow sugar tax rules

UK health group calls for RTDs to follow sugar tax rules...

Nestle Waters split into regional units as Nestle targets local focus

Nestle Waters split into regional units as Nestle targets local focus...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?