By Swineetha Dias Wickramanayaka

Nestle India has entered the Indian flavoured milk market, launching its Fruit 'n Milk line in Delhi, Mumbai (Bombay) and Pune.

The product has mango and strawberry flavours, priced at Rupees 15 (US$0.31) for a 200 ml pack and is being manufactured for Nestle by Dynamix.

The multinational already sells pasteurised and UHT milk in India and will fight Britannia, Parle Agro and Mother Dairy for flavoured milk sales.