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US: Nestle HealthCare Nutrition to pull Boost Essentials ad over false claims

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Nestle HealthCare Nutrition has agreed to pull an advertisement claim for its Boost Kid Essentials drink in the US after concerns were raised by the Federal Trade Commission (FTC) over its health claims.

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The FTC complaint, announced yesterday (14 July), noted that the Nestle subsidiary made “deceptive claims” in television, magazine, and print adverts that the beverage “prevents upper respiratory tract infections in children, protects against colds and flu by strengthening the immune system, and reduces absences from daycare or school due to illness”.

The claims were made in ads for the 12 months from Autumn 2008, which featured the drink's probiotic straw forming a protective barrier around a girl as she encountered a sneezing boy.

Under the proposed settlement, Nestle has agreed to stop claiming that Boost Kid Essentials will reduce the risk of colds, flu, and other upper respiratory tract infections unless the claim is approved by the Food and Drug Administration.

“The FTC's settlement prohibits Nestle from making any claims about the health benefits, performance, or efficacy of any probiotic and nutrition drinks that it sells at retail, unless the claims are true and backed by competent and reliable scientific evidence," the commission said. "It also bars the company from misrepresenting any tests or studies.”


Sectors: Soft drinks, Water

Companies: Nestle

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