FRANCE: Nestle drops Perrier Fluo in favour of Le Mix

By Simon Haydon | 26 March 2008

Nestle Waters France is to halt production of its youth-oriented Perrier Fluo range in the wake of weak sales and replace it with a more sober sparkling water range called Perrier Mix.

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Nestle Waters France is to halt production of its youth-oriented Perrier Fluo range in the wake of weak sales and replace it with a more sober sparkling water range called Perrier Mix.

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