News

US: Nestlé unveils Jamba product line

Most popular

Should Campari Group be renamed Aperol Group?

Why water has become more important than wine

just-drinks speaks to A-B InBev CEO Carlos Brito

just-drinks' M&A database - Oct 18

MORE

Nestlé USA has announced details of the launch of its first product line in its joint venture with fruit blending group Jamba Juice.

In a statement, the two companies unveiled a line of Jamba ready-to-drink beverages made with real fruit and boosted with extra nutrients.

Jamba Smoothies and Jamba Juicies are available in major grocery retailers, convenience stores and select Jamba Juice store locations in eight Western states: California, Oregon, Utah, Nevada, Arizona, Idaho, Washington and Colorado. Confirmed retail accounts include Target, Safeway, Albertsons, Ralph's, 7-Eleven, Raley's, and Walgreens.

"This is the first step in our strong partnership with Nestlé," said Paul Coletta, senior vice president, marketing and brand development at Jamba. "Our teams continue to work together on future product extensions that will build and drive the synergy of Jamba retail and ready-to-drink."

"The response from accounts has been outstanding," said Steve Presley, vice president, general manager premium ready-to-drink, Nestlé Beverage Division. "They recognise the value and growth potential that Jamba RTD brings to the super premium juice category."

In December last year, Nestlé USA signed a worldwide licensing deal with Jamba Juice to produce and distribute a line of healthy ready-to-drink beverages under the Jamba brand name.

The 2008 Jamba ready-to-drink product line includes six SKUs: three Jamba Smoothies, named Strawberries Wild w/Energy Boost, Orange Dream Machine w/Immunity, Banana Berry w/Heart Healthy Boost; and, three Jamba Juicies named Orange Strawberry Banana w/Protein Boost, Mango Orange Peach w/Fiber Boost, Very Berry w/Calcium Boost.


Sectors: Soft drinks

Related Content

The Coca-Cola Co unveils vegetable juice as new products put in spotlight

The Coca-Cola Co unveils vegetable juice as new products put in spotlight...

Cascara - a coffee by-product turning soft drinks heads - NPD Focus

Cascara - a coffee by-product turning soft drinks heads - NPD Focus...

Pernod Ricard updates on US changes

Pernod Ricard updates on US changes...

How helping poorer US consumers is set to hammer the soft drinks industry - Consumer Trends

How helping poorer US consumers is set to hammer the soft drinks industry - Consumer Trends...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?