News

SWITZERLAND/USA: Nestlé replaces Coke as a main sponsor of the Tour de France

Most popular

CSR activity around the world - Jan

The just-drinks analyst returns

What's coming up in beer in 2020? - Predictions

just-drinks speaks to DISCUS CEO Chris Swonger - 2

Diageo Performance Trends 2015-2019 - data

MORE
Nestlé bottled water division Aquarel is to replace US soft drinks giant Coca-Cola as a main sponsor of the Tour de France cycling championship. Aquarel signed a three-year contract worth €4-4.5m and joins the 'sponsor superleague' for the event, alongside Champion, Fiat and Crédit Lyonnais.

Coke will continue its involvement as a regular partner and its flagship product will remain the "official drink" of the championship until 2009. "We had a number of questions about the general context of cycling," said Aquarel marketing director Hubert Genieys, "but the appointment of Patrice Clerc as head of the Amaury Sport Organisation reassured us."

In contrast, Crédit Lyonnais and Fiat have still not confirmed that they will be continuing their involvment with the championship.


Related Content

How is the Rugby World Cup working out for Heineken? - Interview, Heineken's global activation director, Hans Erik Tuijt

How is the Rugby World Cup working out for Heineken? - Interview, Heineken's global activation direc...

Comment - Spirits - What on Earth is a Liqueur?

Comment - Spirits - What on Earth is a Liqueur?...

Bacardi Anejo Cuatro Sherry cask - Product Launch

Bacardi Anejo Cuatro Sherry cask - Product Launch...

In Tune's sparkling CBD-infused soft drinks - Product Launch

In Tune's sparkling CBD-infused soft drinks - Product Launch...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?