News

UK: Nepenthe updates Altitude wine range in UK

Most popular

Why spirits should look back to move forwards

Gaming - the next frontier for drinks marketing

How wine can surf the waves of consumer change

Why spirits must rethink its future positioning

Responsible drinking efforts around the world

MORE

Australian wine producer Nepenthe has unveiled a new look for its Altitude wine range in the UK.

The revamped packaging includes an image of Adelaide Hills on the bottle's label and capsule and coincides with the addition of Altitude Sauvignon Blanc 2008 to Majestic's listing this month.

"The new packaging highlights our contemporary approach and reinforces our premium credentials," said Australian vintage marketing manager Michelle Beck. "The new livery delivers improved branding for consumers and increased shelf visibility whilst still retaining the style and elegance of the original pack."

Priced at GBP8.99 (US$12.82), the wine is on promotion until 28 April at GBP5.99. Nepenthe Altitude Sauvignon Blanc is also available in Waitrose and Co-op in the UK.


Sectors: Wine

Companies: Majestic Wine

Related Content

International Wine & Spirit Competition 2018 - The Trophy Winners, Wine

International Wine & Spirit Competition 2018 - The Trophy Winners, Wine...

International Wine & Spirit Competition 2017 - The Trophy Winners, Wine

International Wine & Spirit Competition 2017 - The Trophy Winners, Wine...

International Wine Challenge 2017 - Part II - The National & International Varietal Winners

International Wine Challenge 2017 - Part II - The National & International Varietal Winners...

Consumers

Consumers "don't care" how sparkling wine is fizzed - Kingsland Drinks...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?