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RUSSIA: Nemiroff TV ad pulled - report

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Ukrainian vodka producer Nemiroff has been found guilty of breaking the Russian law on alcohol advertising, according to reports in Russia.

A commission with Russia's Federal Antimonopoly Service (FAS) has reportedly ruled that an ad run by Nemiroff for pickled pepper was in fact an ad for its flagship vodka.

Russian news agency Prime-TASS said yesterday (31 January) that the FAS had found that 63% of the TV audience in Russia associated the pepper ad with vodka. In Russia, the advertising of alcohol is illegal.

Nemiroff officials could not be reached for comment as just-drinks went to press.


Sectors: Spirits

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