National Distributing Company (NDC) has finalised a joint venture with Paramount Brands, a wholly owned division of Eber Bros Wine & Liquor Corporation, to set up a distribution company in the Metropolitan New York area.

Under the terms of the deal with Eber Bros, which was announced last year, NDC acquired a 50% ownership interest in the newly formed Eber-NDC operation, which will be called Eber-NDC LLC

"Eber Bros. and NDC have enjoyed a great relationship for a number of years," said NDC chairman and CEO, Jay Davis. "This partnership gives us both the resources necessary to improve existing relationships as well as to develop new ones."

NDC vice chairman and treasurer John Carlos added: "From a strategic standpoint, NDC is pleased with our new partnership. It fits well with our overall and continuing strategy of expanding our customer base in an effort to provide the best service possible to our suppliers and customers."