News

US: Name and launch date for JD malternative

Most popular

Should Pernod dump wine, bunk up with Brown-Forman

What will be Ian Curle's Edrington legacy?

Why Brown-Forman will be one of spirits' winners

Interview, Pernod Ricard CEO Alex Ricard - Part I

MORE

US drinks group, Brown-Forman Beverages Worldwide, and brewer, Miller Brewing Co., have announced that the ready-to-drink Jack Daniel's "malternative" will be launched in July and will be called Jack Daniel's Original Hard Cola. The brand will be available in the on premise market in July and in retail outlets by September, the companies said.


Related Content

Off-premise drags for Brown-Forman's Jack Daniel's Tennessee Fire - figures

Off-premise drags for Brown-Forman's Jack Daniel's Tennessee Fire - figures...

The two faces of US whiskey and their effect on Brown-Forman - Analysis

The two faces of US whiskey and their effect on Brown-Forman - Analysis ...

Optimistic Brown-Forman holds back on price increases as US tariff talks continue

Optimistic Brown-Forman holds back on price increases as US tariff talks continue...

Brown-Forman targets non-US growth for Jack Daniel's range - CEO

Brown-Forman targets non-US growth for Jack Daniel's range - CEO...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?