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COMMENT: Starbucks: my way is the eHighway

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Starbucks' wLAN service now covers 1,200 stores. With more than 40 million 'mobile professionals' in the US alone, the new service could pay off - but it faces fierce competition from other ISPs and foodservice companies. Starbucks needs to ensure its network is reliable and competitively priced, and also ensure its marketing strategy is highly effective.


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