Product Launch - UK: Multiple Marketing's Sunmagic Orange & Mango, Apple & Elderflower, Summer Delight

By | 15 August 2013

Click through to view an image of one of the new variants

Click through to view an image of one of the new variants

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Multiple Marketing's Sunmagic Orange & Mango, Apple & Elderflower, Summer Delight

Category – Soft drink, fruit juice 

Available – From next month 

Location – UK, on-trade, off-trade, wholesale 

Price -  GBP0.79 per 500ml PET bottle for a limited period, rising to GBP0.99 

Distribution – Multiple Marketing 

Multiple Marketing is launching three new variants of its juice brand Sunmagic next month. 

The three flavours are: orange & mango; apple & elderflower and summer delight. The drinks, packaged in 500ml PET bottles, will be launched in price-marked and non price-marked formats in “all trade channels”. 

“The new launches give consumers access to flavour combinations which are normally only seen in the NFC (not from concentrate) category within the major multiples,” said Razin Ali, Sunmagic brand manager

Sectors: Product launches, Soft drinks

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Product Launch - UK: Multiple Marketing's Sunmagic Orange & Mango, Apple & Elderflower, Summer Delight

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