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Mtn Dew Maui Burst gets permanent status in Dollar General deal

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PepsiCo has extended the limited release of Mtn Dew Maui Burst in the US to a permanent line addition.

Mtn Dew Maui Burst will be available only from Dollar General stores in the US

Mtn Dew Maui Burst will be available only from Dollar General stores in the US

The pineapple-flavoured variant of the Mtn Dew brand initially launched in the second half of last year in the country for a limited time. Brand owner PepsiCo confirmed yesterday, however, that Maui Burst will soon be available "year-round", again as an exclusive with Dollar General outlets across the US.

Launching at the start of next month, Mtn Dew will retail at US$1 per 16oz can at the more than 16,000 Dollar General stores in the US.

"We were overwhelmed by the positive response to the limited-time offering of Maui Burst last fall," said Dollar General's senior VP of merchandising, Larry Gatta. "We listened to our customer feedback and are excited to partner with Mtn Dew to make the pineapple flavour of Maui Burst available year-round at Dollar General stores."

Last week, PepsiCo added to the sugar-free range of Mtn Dew, unveiling Amp Game Fuel Zero.

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