News

Monster Beverage Corp’s Reign Lilikoi Lychee - Product Launch

Most popular

Heineken faces China distribution gap - comment

Tailor spirits marketing to today's consumer

Remy Cointreau rediscovers China balance - comment

Heineken faces tough battle in China - analysis

Hops becoming part of beer's marketing lexicon?

MORE

Monster Beverage Corp's Reign Lilikoi Lychee

Reign Lilikoi Lychee will be available nation-wide

Reign Lilikoi Lychee will be available nation-wide

Category - Energy drink

Available - From this month

Location - The US, nation-wide

Price - Not specified

Monster Beverage Corp has added a new flavour to its Reign Body Fuel energy drink portfolio in the US.

Lilikoi Lychee is the 13th variant to join the Reign line. According to the company, Reign, which has been designed for pre- and post-workout, and 300mg of natural caffeine per 16oz c(45.5cl) an and with no artificial flavours, as well as being sugar and calorie-free.

"Reign Total Body Fuel provides a much-needed energy boost to keep me powered and pumped throughout the day," said actress & Reign brand ambassador Natalie Eva Marie.

Monster debuted Reign in the US in March last year. Seven months later, the firm expanded the brand's footprint to the UK, with Coca-Cola European Partners (CCEP) handling distribution. The Coca-Cola Co owns a 16.7% stake in Monster.

PepsiCo's Rockstar buy takes energy drinks fight global - Click here for a just-drinks comment


Related Content

Coca-Cola European Partners lines up UK launch for Monster Beverage Corp's Reign

Coca-Cola European Partners lines up UK launch for Monster Beverage Corp's Reign...

Monster Beverage Corp Q1 2020 - Strong sales continue, +12.3% - results data

Monster Beverage Corp Q1 2020 - Strong sales continue, +12.3% - results data...

How did Monster Beverage Corp perform in 2019? - results data

How did Monster Beverage Corp perform in 2019? - results data...

How has Monster Beverage Corp performed in YTD 2019? - results data - just-drinks comments

How has Monster Beverage Corp performed in YTD 2019? - results data - just-drinks comments...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?