• Q1 sales jump 15% to US$850.9m
  • Sales for Monster Energy Drinks segment up 17% to $780.5m
  • Volumes rise 15% to 92.3m cases
  • Net profits climb 22% to $216m
The Coca-Cola Co took a near-17% holding in Monster in June 2015

The Coca-Cola Co took a near-17% holding in Monster in June 2015

Monster Beverage Corp's partnership with The Coca-Cola Co continues to boost global sales as the company in Q1 took on new distribution deals in Argentina and India.

First-quarter sales for the energy drinks maker jumped 15%, Monster said late yesterday, consolidating full-year gains announced earlier this year. As in the 12-month results, increases were down to Monster reaping the rewards of its alignment with Coca-Cola and merging into the soft drinks giant's global distribution network.

Monster said that during the first three months of the year it had launched its Monster Energy brand with Coca-Cola bottlers in Argentina and relaunched with a Coca-Cola bottler in a "lead market" in India. Looking ahead, the company said it plans a transition to the Coca-Cola system in Ecuador, Uruguay and a number of other countries in the Middle East and Africa. 

"We continue to progress our strategic alignment with the Coca-Cola system bottlers," said Monster CEO Rodney Sacks.

Coca-Cola took a near-17% holding in Monster in June 2015. The tie-up saw Monster take control of Coca-Cola's energy brands and tap in to the soft drinks giant's extensive global distribution network.

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