US: Monarch relaunches All Sport

Most popular

Should Pernod dump wine, bunk up with Brown-Forman

What will be Ian Curle's Edrington legacy?

Why Brown-Forman will be one of spirits' winners

Interview, Pernod Ricard CEO Alex Ricard - Part I

The Atlanta-based Monarch Company has relaunched All Sport Body Quencher, the sports drink it purchased from PepsiCo in the second half of 2001.

Monarch has reformulated the product into a non-carbonated beverage and introduced eight new flavours, representing the first major product news for All Sport since its market introduction eight years ago.

Monarch will continue to exclusively partner with Pepsi's bottling system in the US to produce and distribute All Sport.

The eight new flavors include, Powerplay Punch, Citrus Slam, Breakaway Berry, Blue Ice, Lemon-Lime, Orange, Fruit Punch and Grape. The products roll out nationwide in supermarkets, convenience stores and other outlets in April.

The All Sport brand, which lies third in the US sports drink market, will also undergo a repackaging with a red, white and blue logo.

Jim Hoagland, vice president of marketing for The Monarch Company said: "All Sport appeals to athletes and nonathletes alike. We believe the new non-carbonated formula, new flavours and updated graphics will position All Sport favorably among sports beverages of its kind. All Sport is not only a thirst quencher, but a body quencher."

There is a variety of packaging including 20-ounce single servings; 24-ounce single servings; 1 liter and 32-ounce bottles; and two powder forms, Fruit Punch and Lemon Lime.

Companies: PepsiCo

Related Content

Coca-Cola European Partners relaunches Diet Coke in UK, marks

Coca-Cola European Partners relaunches Diet Coke in UK, marks "total beverage" progress...

Top US Brewers in 2017 - The facts

Top US Brewers in 2017 - The facts...

Cognac’s ethnic division in the US - Focus

Cognac’s ethnic division in the US - Focus...

Top US Brewers in 2016 -The facts

Top US Brewers in 2016 -The facts...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..

Forgot your password?