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CANADA: Molson drafts Bensimon Byrne D'Arcy for more genuine creative

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Molson Canada today awarded its Miller advertising business in English Canada to internationally renowned Canadian- based agency, Bensimon Byrne D'Arcy. The Miller assignment includes Miller Lite, Miller Genuine Draft and Milwaukee's Best."Bensimon Byrne D'Arcy has earned more of our beer marketing business," explains Michael Downey, Senior Vice President, Marketing, Molson Canada.


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