Product Launch - UK: Molson Coors' Worthington's Spring Shield

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Molson Coors' Worthington's Spring Shield


Category -  Beer, cask ale, 4.2% abv

Available - From April until the end of May

Location - UK, on-trade

Price - Price set by Coors' on-trade customers

Distribution - Molson Coors

The Molson Coors-owned William Worthington’s Brewery has announced the launch of Worthington's Spring Shield, the first of four seasonal variations of Worthington's ale. Spring Shield has a citrus taste that Worthington's says suits the time of year.

The seasonal theme will continue later this year with launches of Worthington’s Summer Shield, Autumn Shield and Winter Shield.

Spring Shield is brewed at the William Worthington's Brewery in Burton-Upon-Trent, England, which opened in December 2010. The brewery produced 1,600 barrels of beer in its first year of operation.

This year, it plans to brew 6,000 barrels and begin exporting beer to the US, where Molson Coors is the second largest brewer via its MillerCoors joint-venture with SABMiller.

In February last year, the UK arm of Molson Coors bought Sharp’s Brewery, for GBP20m (US$32.4m). Sharps is the maker of cask ale brand Doom Bar.

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