News

Product Launch - UK: Molson Coors' Worthington's Spring Shield

Most popular

Could a Pernod offload revolutionise wine?

The just-drinks Analyst returns

Why drinks companies will struggle to break Gen Z

Wine's race to the top - whither value?

How to ride the 'Gen Z' wave in the on-premise

MORE

Molson Coors' Worthington's Spring Shield

//i2.aroq.com/1/spring_shield_guest_pump_clip.jpg

Category -  Beer, cask ale, 4.2% abv

Available - From April until the end of May

Location - UK, on-trade

Price - Price set by Coors' on-trade customers

Distribution - Molson Coors

The Molson Coors-owned William Worthington’s Brewery has announced the launch of Worthington's Spring Shield, the first of four seasonal variations of Worthington's ale. Spring Shield has a citrus taste that Worthington's says suits the time of year.

The seasonal theme will continue later this year with launches of Worthington’s Summer Shield, Autumn Shield and Winter Shield.

Spring Shield is brewed at the William Worthington's Brewery in Burton-Upon-Trent, England, which opened in December 2010. The brewery produced 1,600 barrels of beer in its first year of operation.

This year, it plans to brew 6,000 barrels and begin exporting beer to the US, where Molson Coors is the second largest brewer via its MillerCoors joint-venture with SABMiller.

In February last year, the UK arm of Molson Coors bought Sharp’s Brewery, for GBP20m (US$32.4m). Sharps is the maker of cask ale brand Doom Bar.


Related Content

What can the beer industry learn from Molson Coors? - Comment

What can the beer industry learn from Molson Coors? - Comment...

"Unusual" Q1 won't hamper full-year ambitions - Molson Coors CEO ...

"We've been around for almost 300 years - we never rush things" - Interview, Aspall Cyder's Henry Ch...

Molson Coors full-year 2017 results - Preview

Molson Coors full-year 2017 results - Preview...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?