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UK: Molson Coors upgrades Sharp's Brewery branding

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Molson Coors has unveiled a branding overhaul for Sharp’s Brewery, but will introduce only “minimal changes” to its flagship Doom Bar, to protect the brand's growing sales.

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New brand designs, beginning with the Sharp's logo, will be rolled out over the next six months, the Cornish brewery said on Wednesday (27 November). “Good design is increasingly important to beer drinkers,” the company's brand manager, James Nicholls, said.

Doom Bar, which this year replaced Greene King IPA as the UK's best-selling cask ale, will have its pump clip upgraded but will “retain the key elements of its image” to ensure “that it is still instantly recognisable”, Sharp's said.

Sharp’s was acquired by Molson Coors in 2011.


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