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Molson Coors unveils Carling Zest revamp

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Fruit-flavoured beer range Carling Zest has been redesigned in an effort to improve shelf stand-out, says brand owner Molson Coors.

Molson Coors launched Carling Zest in the UK three years ago

Molson Coors launched Carling Zest in the UK three years ago

The brewer said the new look, which will be rolled out to the UK off-trade this month, aims to highlight both the product and its flavour clearly on the shelf. It quoted research that reported a 32% increase in consumers describing the redesigned product as looking "refreshing", and a 33% rise in consumer recall.

"By redesigning Carling Zest, we hope to simplify the aisle for shoppers, making it easier for them to navigate the category in-store," said Jim Shearer, Carling brand director at Molson Coors.

The company added that Carling Zest had sold 18.2m litres since its launch in 2012, making it the UK’s most popular low-abv fruit-flavoured beer.


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