News

UK: Molson Coors unveils Carling Christmas ad - video

Most popular

What will be Ian Curle's Edrington legacy?

Should Pernod dump wine, bunk up with Brown-Forman

Interview, Pernod Ricard CEO Alex Ricard - Part I

2019 - The year of at-home drinks machines - Focus

MORE

Molson Coors has launched a new online Christmas ad for its lager brand Carling. 

The ad, entitled "Pint Harp", is the latest in a series featuring two friends, Jon and Dylan. The spot sees the two performing a “unique” take on Silent Night, with the verdict being: “It’s good...but it’s not quite Carling.”

Jeremy Gibson, Carling’s brand director, said: “We believe with its understated approach this new ad captures the British Christmas spirit perfectly and continues to provide excitement in the lager category through our creative approach to the advertising for Carling.” 

The ad is the third in a series of online “exclusive” films for Carling, Molson Coors said,  following  ‘Decorators’ which celebrated the birth of the British royal baby, Prince George, and ‘Voodoo’ to mark Halloween. 

In September, the brewer launched a 'Hint of Winter Berries' variant to its Carling Zest brand


Related Content

Molson Coors silent on Carling abv challenge in UK

Molson Coors silent on Carling abv challenge in UK...

Molson Coors backs Friday Night Football campaign in UK, despite lack of games - just-drinks Exclusive

Molson Coors backs Friday Night Football campaign in UK, despite lack of games - just-drinks Exclusi...

Molson Coors moves in on Premier League as Carlsberg retreats

Molson Coors moves in on Premier League as Carlsberg retreats...

"We've been around for almost 300 years - we never rush things" - Interview, Aspall Cyder's Henry Ch...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?