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Molson Coors unveils Blue Moon brewery upgrade as taprooms flourish

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Molson Coors is to up capacity at its Blue Moon pilot brewery in Denver by 50% to meet growing taproom demand.

Blue Moons expansion will boost capacity for its experimental beers such as Iced Coffee Blonde

Blue Moon's expansion will boost capacity for its experimental beers such as Iced Coffee Blonde

Work on the US$250,000 upgrade will complete next month and boost annual capacity at the site, which brews experimental Blue Moon beers including Mango Wheat and Iced Coffee Blonde, to 4,500 barrels. Molson Coors said demand for these beers has increased as Blue Moon opens taprooms around the world.

The brand has eight US and international taprooms, including one in Panama.

"Taprooms have been great for us because they immerse people in the brand and offer more of a full brand experience," said John Legnard, Blue Moon's Denver brewmaster. "We're able to tell our visitors - around the world now - the story of Blue Moon and offer a sense of this brand's history."

Molson Coors is upgrading its Colorado breweries as part of an overhaul of its global operations. In October, the company said it would invest in the Golden brewery outside of Denver at the same time as moving administrative staff and management out of the city to Milwaukee and a new HQ in Chicago. The company will also terminate the MillerCoors US unit and change the company's group name to Molson Coors Beverage Co.

Up to 500 jobs are to go as part of the restructure.

Is Molson Coors set to pivot away from beer? - Click here for a comment


Sectors: Beer & cider

Companies: Molson Coors

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