Molson Coors Two Hats flavoured light beers

Molson Coors' Two Hats flavoured light beers

Molson Coors' Two Hats flavoured light beers

Category - Beer, light beer, 4.2% abv

Available - From this month

Location - US, nation-wide

Price - RRP of US$5 per 4-6 x 16oz cans

Molson Coors' US unit MillerCoors has lined up a new range of flavoured light beers, as it looks to take advantage of the affordable beer market. Two Hats launches with two "lightly-flavoured" options - lime and pineapple. 

"We want to give 21- to 24-year-old drinkers, who don't consider beer to be great-tasting and affordable, an option they can get on board with," said Justine Stauffer, Two Hats brand manager. "As soon as people realise that a beer this good is about five dollars, their immediate reaction is, 'Wait, what?'"

The launch will be supported by a social media campaign on platforms such as Facebook and College Humor, as well as a sampling initiative. 

Molson Coors performance trends 2012-2016 - results data

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Global RTD & cider insights - market forecasts, product innovation and consumer trends

Global RTD & cider insights - market forecasts, product innovation and consumer trends

The global market for ready-to-drinks (RTDs) continues to be one of the healthier sectors of the global marketplace, rising by 1.6% to 399.6m nine-litre cases in 2016. This is a slight reduction over ...read more