Molson Coors' Two Hats flavoured light beers

Molson Coors' Two Hats flavoured light beers

Category - Beer, light beer, 4.2% abv

Available - From this month

Location - US, nation-wide

Price - RRP of US$5 per 4-6 x 16oz cans

Molson Coors' US unit MillerCoors has lined up a new range of flavoured light beers, as it looks to take advantage of the affordable beer market. Two Hats launches with two "lightly-flavoured" options - lime and pineapple. 

"We want to give 21- to 24-year-old drinkers, who don't consider beer to be great-tasting and affordable, an option they can get on board with," said Justine Stauffer, Two Hats brand manager. "As soon as people realise that a beer this good is about five dollars, their immediate reaction is, 'Wait, what?'"

The launch will be supported by a social media campaign on platforms such as Facebook and College Humor, as well as a sampling initiative. 

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