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CANADA: Molson Coors to appeal Labatt's NHL ruling

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Molson Coors is to appeal a court ruling secured by rival brewer Labatt that would overturn its sponsorship deal with Canada's National Hockey League.

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The Ontario Superior Court of Justice ruled at the end of last week that National Hockey League (NHL) authorities wronged Labatt by signing a sponsorship deal with Molson Coors.

Today (6 June), Molson Coors called the ruling an "unfortunate surprise". The brewer and the NHL plan to appeal the ruling, which relates to a sponsorship deal signed in February of this year.

At the time, Labatt, which has sponsored Canada's NHL for ten years and which has a current deal that runs until this month, claimed that it had already agreed a new deal with NHL officials. Labatt is a division of Anheuser-Busch InBev.

Molson Coors Canada's president and CEO, Dave Perkins, said yesterday: "We are disappointed with Judge Newbould’s ruling given we entered into negotiations with the NHL in good faith.

"We remain committed to doing all we can to keep this sponsorship agreement in place  with the NHL."


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