Product Launch - UK: Molson Coors' Sharp's Brewery Spring Ice Ale
By Andy Morton | 26 March 2013
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Click through to view Molson Coors' Sharp’s Brewery Spring Ice Ale |
Molson Coors' Sharp’s Brewery Spring Ice Ale
Category - Beer, cask, 4.2% abv
Available - From yesterday (25 March) to 31 May
Location - UK, on-trade
Price - Sharp’s customers will set their price independently
Distribution - Sharp’s Brewery
Molson Coors has launched what it claims is the world's first ale to be produced through freeze distillation.
Spring Ice Ale, made by Coors-owned UK brewer Sharp's Brewery, is deep red in colour with an “aroma of fresh hops and berry fruits”, Sharp's said yesterday. The beer is made using a “secret process, involving refinement through freeze distillation and blending”, the brewer said.
Last month Sharp's launched a Spiced Red and Single Brew Reserve 2012.
Cask beer drinkers will feel a welcome shiver down their spine following the release of Sharp’s Spring Ice Ale. Sharp’s Brewery’s Head Brewer, Stuart Howe, has hatched a new idea, creating the world’s first ale to be produced through freeze distillation.
Spring Ice Ale (4.2% ABV), brewed with ice, is a fresh, crisp beer, perfect for the warmer weather that’s just around the corner! The first offering from Sharp’s popular Seasonals range in 2013 is deep red in colour with an aroma of fresh hops and berry fruits.
Stuart Howe, Head Brewer at Sharp’s said: “By using a secret process, involving refinement through freeze distillation and blending, we’ve created a world first. Spring Ice Ale has a finish which is brisk and fresh, it’s certain to put a spring in the step of cask beer drinkers over the coming months.”
Spring Ice Ale was very well received at Craft Beer Rising in February and is available in the on-trade until May 31st.
Original source: Company Release
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Sectors: Beer & cider, Product launches
Companies: Coors
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Product Launch - UK: Molson Coors' Sharp's Brewery Spring Ice Ale
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