Product Launch - UK: Molson Coors' Sharp’s Brewery Equinox Citrus IPA

By | 30 August 2013

Equinox Citrus IPA is the first in a new series

Equinox Citrus IPA is the first in a new series

Molson Coors' Sharp’s Brewery Equinox Citrus IPA

Category - Beer, citrus-flavoured IPA, 3.8% abv

Available - From today (30 August)

Location - UK, on-trade

Price - Price at discretion of Sharp's customers

Distribution - Sharp’s Brewery

Molson Coors-owned UK brewer Sharp’s has launched the first in a series of bi-monthly beers, which it claims is in response to consumer requests for more guest beers on a regular basis.

Equinox Citrus IPA is flavoured with citrus fruits and “has a bitter, orange-zest taste, with a hint of sweet malt”, according to the brewer. Cornwall-based Sharp’s Brewery, best known for its Doom Bar cask ale, was acquired by Molson Coors two years ago.

Show the press release

30th August 2013: Today, Sharp’s Brewery is launching Equinox Citrus IPA (3.8% abv), to celebrate the changing of the seasons. The new, light golden cask beer has been brewed specially for this time of year, offering a refreshing accompaniment to the final weeks of a glorious British summer.

On 22nd September, the autumnal equinox marks the arrival of the new season, when night and day are the same length. Equinox Citrus IPA has a bitter, orange-zest taste, with a hint of sweet malt, followed by a crisp, spicy finish.

The new beer is the first in a series of bi-monthly offerings from Sharp’s, which is responding to its on-trade customers’ requests for guest beers on a more frequent basis.  

Stuart Howe, Head of Craft Brewing and Innovation at Sharp’s, said: “Equinox Citrus IPA has been designed to refresh on a hot day whilst it is also capable of delivering a substantial cask beer experience for an autumn night. Boasting a sweet fruit aroma, our new beer has a complex yet clean flavour that will intrigue and delight cask lovers in the coming weeks.”

Original source: Company Release

Expert analysis

Molson Coors Brewing Company - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

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Sectors: Beer & cider, Product launches

Companies: Molson Coors

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Product Launch - UK: Molson Coors' Sharp’s Brewery Equinox Citrus IPA

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