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Molson Coors rolls out smaller Singha cans in UK

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Molson Coors has lined up a 33cl can format in the UK for Thai brand Singha Beer, as it looks to surf the wave of popularity for the size that has been created by the craft beer segment.

Thai beer Singha is handled by Molson Coors in the UK

Thai beer Singha is handled by Molson Coors in the UK

The smaller cans will launch in the country ahead of Thai New Year on 13 April. The format will be available in both the on- and off-premise, Molson Coors said.

The 5% abv beer is part of Molson Coors' 'World Beer' portfolio in the market, which also includes Grolsch, Cobra, Staropramen and Pravha.

"Singha is a ... Thai beer with a strong brand and heritage worldwide," said Rob Hollis, head of World Beers at Molson Coors. "The new 33cl cans are a great way of building on the history of this ... product and driving nostalgia amongst consumers who may have enjoyed Singha Beer while on holiday.

"The 33cl can also brings advantages such as being stackable in the fridge, lighter to transport and a format that is driving interest with drinkers as something different."

From crass to craft - The aluminium can's role in the future of beer - Click here for a just-drinks comment


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