News

Molson Coors rolls out smaller Singha cans in UK

Most popular

Why COVID-19 has restored plastic's popularity

Brown-Forman Performance Trends 2016-2020 - data

COVID-19 a double-edged sword for CBD

Remy Cointreau Performance Trends 2016-2020

Is there something wrong with C&C Group? - comment

MORE

Molson Coors has lined up a 33cl can format in the UK for Thai brand Singha Beer, as it looks to surf the wave of popularity for the size that has been created by the craft beer segment.

Thai beer Singha is handled by Molson Coors in the UK

Thai beer Singha is handled by Molson Coors in the UK

The smaller cans will launch in the country ahead of Thai New Year on 13 April. The format will be available in both the on- and off-premise, Molson Coors said.

The 5% abv beer is part of Molson Coors' 'World Beer' portfolio in the market, which also includes Grolsch, Cobra, Staropramen and Pravha.

"Singha is a ... Thai beer with a strong brand and heritage worldwide," said Rob Hollis, head of World Beers at Molson Coors. "The new 33cl cans are a great way of building on the history of this ... product and driving nostalgia amongst consumers who may have enjoyed Singha Beer while on holiday.

"The 33cl can also brings advantages such as being stackable in the fridge, lighter to transport and a format that is driving interest with drinkers as something different."

From crass to craft - The aluminium can's role in the future of beer - Click here for a just-drinks comment


Expert Analysis

Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers

Battle of the Generations - The fight for iGen, Millennial, Gen X and Baby Boomer consumers

Different consumer age groups now have very different expectations and relationships with brands. Understanding what those are, and developing ways to influence them, is becoming increasingly crucial ...

VIEW REPORT

Related Content

Molson Coors Beverage Co to launch Coors Seltzer

Molson Coors Beverage Co to launch Coors Seltzer ...

Molson Coors joins London M&A spree with Hop Stuff Brewery and Taprooms buy

Molson Coors joins London M&A spree with Hop Stuff Brewery and Taprooms buy...

Is Molson Coors set to pivot away from beer? - Comment

Is Molson Coors set to pivot away from beer? - Comment...

Molson Coors lines up Vizzy hard seltzer for 2020 launch

Molson Coors lines up Vizzy hard seltzer for 2020 launch...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?