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Molson Coors rebrands Sharp's Cornish Pilsner to Offshore, launches cans

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Molson Coors' UK craft beer unit, Sharp's Brewery, has lined up a rebrand for its Cornish Pilsner, as it prepares to roll out the iteration in can format.

Sharps Cornish Pilsner is now called Offshore

Sharp's Cornish Pilsner is now called Offshore

Sharp's said earlier this week that the move, which sees Cornish Pilsner change its name to Offshore, will appear on new 33cl cans in the off-premise, from this month. The keg version will be changed to Offshore from April.

The unit has also reduced the abv, from 5.2% to 4.8% "to make Offshore more accessible to a wider range of drinkers". 

"Offshore is the result of our ongoing product development and innovation pipeline here in Rock," said James Nicholls, senior brand manager at Sharp's. "Cornish Pilsner was popular amongst Sharp's drinkers, so we wanted to retain the much-loved taste but refresh the brand to bring it in line with the rest of the Sharp's family.

"This re-launched Pilsner is continually recipe-matched and taste-matched using the same ingredients to ensure we provide the same ... flavour profile and consistency."

Molson Coors acquired Sharp's, best known for its Doom Bar brand in the UK, in 2011 for GBP20m (then-US$32.4m).

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