News

UK: Molson Coors launches Carling Chrome TV ad

Most popular

How to reach Gen Z in the coronavirus era - focus

Coca-Cola alcohol launch a statement of intent

Interview - Beam Suntory CEO Albert Baladi

Coca-Cola reaps rewards of CEO's innovation bet

Global drinks deals in Q2 2020 - data

MORE

The UK arm of Molson Coors has lined up the first television advert for its Carling Chrome brand in the country.

The brewer, which launched Carling Chrome in July, said yesterday (20 February) that the ad is part of a GBP7m (US$11.1m) marketing campaign for the brand. The ad, which can be viewed below, will break this evening on the ITV channel.

It was created by VCCP Blue, directed by Mehdi Norowzian and features ‘Get it On’ by T.Rex as its soundtrack.

The advert is part of a multi-media campaign, also airing across video-on-demand and in cinema, supported by outdoor posters and a press campaign.


Related Content

Analysis - Cider Insider: What can the US Learn from UK Campaigns?

Analysis - Cider Insider: What can the US Learn from UK Campaigns?...

How to market UK gin to the rest of the world - Analysis

How to market UK gin to the rest of the world - Analysis...

UK prepares for tighter controls on advertising to children

UK prepares for tighter controls on advertising to children...

Spirits TV advertising push gathers steam

Spirits TV advertising push gathers steam...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?