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Molson Coors caters to Millenial tastes with UK Cobra food push - video

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Molson Coors has launched a new online video series for its Cobra brand, designed to highlight the UK beer's food-pairing virtues for a Millennial audience.

In part one of the series, launched late last week, male model and presenter Jack Guinness visits a range of eateries in New York City, including a burrito truck overlooking the Brooklyn Bridge, a rooftop barbecue and a fish taco restaurant. In the video, Guinness and New York chef Camille Becerra discuss the versatility of Cobra when consumed with food.

The campaign, part of Cobra's new 'Brewed Smooth for All Food' activation, is the start of a global road tour that in later episodes will take Guinness and his accompanying Cobra Food Truck to a diverse range of restaurants.

The founder & chairman of Cobra, Lord Bilimoria, said the campaign "brings to life one of the main reasons I created Cobra, as a beer that would be ideal to accompany all food from around the world".

The Brewed Smooth for All Food campaign launched this summer at London Food Month, where Cobra was the official beer partner. As part of the event, Molson Coors unveiled a Cobra ale, Malabar IPA. The small-batch IPA is Cobra's first ale.

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