News

Molson Coors brings Miami Cocktail Co RTDs to UK

Most popular

Remy Cointreau Performance Trends 2016-2020

Campari and Cuervo - The next big spirits buy?

just-drinks meets Stoli Group CEO Hugues Pietrini

White spirits trying to ride hard seltzer craze

Spirits gift boxes will not be missed - comment

MORE

The UK division of Molson Coors Beverage Co has lined up a distribution deal with Miami Cocktail Co in the country, ahead of the start-up's wider expansion beyond the US.

Miami Cocktail Cos range of spritzers and pre-mix cocktails will be available in the UK off-premise

Miami Cocktail Co's range of spritzers and pre-mix cocktails will be available in the UK off-premise

The pre-mix cocktail producer will see its range roll out initially to around 150 off-premise outlets run by multiple retailer Waitrose as a result of the arrangement, announced this week. The move represents a beachhead for Miami Cocktail Co, which has flagged its intention to move into other European markets and then head to Australia.

The UK offering comprises Miami Cocktail's five-strong 'Organic Spritz' range of 25cl RTDs in cans - Margarita, Paloma, Mimosa, Sangria and Bellini, all at 4% abv - and the 'Small Batch Originals' roster - Copper Pot Margarita (12% abv), Sunset Sangria (9%), and Blood Orange Mimosa (8.4%), all in 75cl bottles.

 "We are excited to expand Miami Cocktail Co's presence into one of the most discerning tastemaker markets in the world, and we are thrilled to have Molson Coors Beverage Coon board to lead those efforts," said co-founder & CEO Ross Graham. "This partnership provides us with the expertise and routes-to-market to scale our brand properly."

Molson Coors' UK marketing director, Ali Pickering added: "This new partnership with Miami Cocktail Co continues our strategy to selectively expand our portfolio beyond beer and drive innovation within the UK alcoholic beverage market."

Earlier this month, Molson Coors announced a distribution deal for Tribeology's Bodega Bay hard seltzer in the UK.

Will White Claw's UK launch prove hard seltzer is lockdown resistant? - Click here for a just-drinks comment


Sectors: Beer & cider, Spirits

Companies: Molson Coors

Expert Analysis

Molson Coors Brewing Company - Strategy, SWOT and Corporate Finance Report

Molson Coors Brewing Company - Strategy, SWOT and Corporate Finance Report

Molson Coors Brewing Company - Strategy, SWOT and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company's structure, operation, SWOT analys...

VIEW REPORT

Related Content

Molson Coors Beverage Co to launch Coors Seltzer

Molson Coors Beverage Co to launch Coors Seltzer ...

Molson Coors Beverage Co Q1 2020 - sales slide 8.2%, April turns tougher - results data - comment

Molson Coors Beverage Co Q1 2020 - sales slide 8.2%, April turns tougher - results data - comment...

Molson Coors lines up Vizzy hard seltzer for 2020 launch

Molson Coors lines up Vizzy hard seltzer for 2020 launch...

Coors Light, Miller Lite resistant to hard seltzer boom - Molson Coors Beverage Co CEO

Coors Light, Miller Lite resistant to hard seltzer boom - Molson Coors Beverage Co CEO...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?