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Molson Coors Beverage Co's Aquarelle still water RTD - Product Launch

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Molson Coors Beverage Co's Aquarelle still water RTD

Molson Coors Aquarelle still adds to the brands existing sparkling range

Molson Coors' Aquarelle still adds to the brand's existing sparkling range

Category - RTD, still water, 5% abv

Available - From this month

Location - Canada

Price - TBC

Molson Coors Beverage Co has continued to expand its RTD portfolio in Canada with the launch of a still version of Aquarelle, the company's vodka-based canned drinks range.

The new variant, which will roll out only in Canada, is a 5%-abv still-water RTD containing 100 calories per 35.5cl can. Molson Coors said the new beverage is the first still water vodka RTD to launch in the country. The variant adds to the existing range of sparkling Aquarelle flavours launched last year.

The new line comprises two expressions - Mango and Blackberry - but Molson Coors said the flavours "won't overwhelm drinkers' taste buds".

"The flavours are subtle. You won't get that intense flavour common to the category," said Maddie Gillmeister, assistant brand manager for Aquarelle. "Flavour expectations are so important for the consumer to understand as they enter and experiment in this category."

Aquarelle still is available in singles, six-packs of individual flavours, and mixed 12-packs. The brand is on sale across Canada except in Quebec, where Molson Coors said it hopes to launch Aquarelle later this year.

The group has released a number of RTDs in the past year, including Leinenkugel's Spritzen and Coors Seltzer.

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Sectors: Product launches, Spirits

Companies: Molson Coors

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