CANADA: Molson completes Brazilian beer acquisition

By just-drinks.com editorial team | 22 December 2000

Molson Inc. has completed its previously announced purchase of Bavaria, one of Brazil's leading beer brands, from Companhia de Bebidas das Américas (AmBev). The sale received Brazilian regulatory authority approval December 13, 2000. "With the completion of this transaction, we are well into phase one of our international strategy, which is to successfully enter two of the top five global beer markets," said Daniel J. O'Neill, president and chief executive officer of Molson. "Our profitable growth strategy is extending from our core strategic brands and limited regional growth in Canada, to the US import market, and now internationally into high growth markets such as Brazil."

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Molson Inc. has completed its previously announced purchase of Bavaria, one of Brazil's leading beer brands, from Companhia de Bebidas das Américas (AmBev). The sale received Brazilian regulatory authority approval December 13, 2000. "With the completion of this transaction, we are well into phase one of our international strategy, which is to successfully enter two of the top five global beer markets," said Daniel J. O'Neill, president and chief executive officer of Molson. "Our profitable growth strategy is extending from our core strategic brands and limited regional growth in Canada, to the US import market, and now internationally into high growth markets such as Brazil."

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