The Canadian brewer Molson has appointed a senior vice-president for innovation as the company tries to give its new product development capabilities a boost.

Molson today appointed Peter Amirault to the position of senior vice-president business development and innovation. And he will have responsibility for spearheading Molson's efforts in new product development, packaging innovation as well as brewing capacity utilization, especially in the Canadian market.

"As we turn our sights on building profitable market share, innovation is an area where Molson will have to step up its efforts and excel, and bringing Peter on board is a first and important move in that direction. We are looking to Peter to add depth to our innovation capabilities and to work with our existing teams to drive numerous other initiatives that will translate into profitable growth," explained Daniel J. O'Neill, president and chief executive officer of Molson Inc.

Molson added that In addition, his experience in the areas of international contract brewing will be an important asset in Molson's drive to become one of the top ten brewers in the world.

The company said Amirault's initial focus will be on the Canadian brewing operations, although he will, over time, leverage his experience in long-term contract brewing and contribute to identifying international opportunities for Molson. His appointment is effective January 6th and he will be based at Molson offices in Etobicoke (Toronto).

Amirault joins Molson rival Canadian brewer Sleeman,. He has also worked for Perrier Group of Canada and The Premium Beer Company (a wholly-owned subsidiary of Moosehead Breweries).