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UK: Moet opens up bidding for £12m international ad account

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Moet et Chandon, the Champagne brand, is to review its global advertising account, thought to be worth in the region of £12m.

Three agencies from London, Paris and New York have been given the opportunity to pitch for the contract. The current ad agency Y&R Paris has also been asked to repitch.

A source at Moet said this week: "The idea is to get a view of three different creative flairs. In the past couple of years as far as the UK goes, we've run a supplement sponsorship programme with titles such as Vogue, Harpers & Queen, GQ and Esquire.

"We haven't used our advertising very extensively. We weren't too pleased with the creative. Hopefully we'll get better work next year."

According to initial reports the winning agency will produce work for press and an outdoor presence.

Y&R Paris was appointed to Moet in April 1998. However, according to UK magazine Campaign, Rainey Kelly Campbell Roalfe/Y&R has not created work for the UK as all international agencies are placing work from the Paris office into their own markets.


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