News

Moet Hennessy targets Millennials with Veuve Clicquot campaign - video

Most popular

Interview - Pernod Ricard CFO Helene de Tissot

Interview - Pernod CFO Helene de Tissot - Pt II

The just-drinks Analyst returns

just-drinks speaks to Pernod CEO Alex Ricard

Pernod breaks boundaries with Chinese distillery

MORE

Moet Hennessy has launched its first digital campaign for Veuve Clicquot Champagne in an effort to reach Millennial consumers. 

Let Life Surprise You is described as bringing a modern twist to the brand's heritage. Actor Juliette Binoche is the voice of the narrator. 

The campaign features three films inspired by the brand's namesake, the widow Clicquot. 

"Our goal as the creative lead in developing this new campaign was to bring [Madame Clicquot's] story to life in a way that would resonate and inspire a new generation," said John Noe, CEO of creative agency Rokkan.

The Veuve Clicquot campaign will feature on the brand's Tumblr page and YouTube channel. 


Related Content

Moet Hennessy Performance Trends 2013-2017 - results data

Moet Hennessy Performance Trends 2013-2017 - results data...

Danone to drop Evian's babies in the US for next 'Live Young' campaign

Danone to drop Evian's babies in the US for next 'Live Young' campaign...

What can the spirits and wine industries learn from Moet Hennessy? - Comment

What can the spirits and wine industries learn from Moet Hennessy? - Comment...

How brands are looking to utilise sustainability to connect with consumers - Sustainability Spotlight

How brands are looking to utilise sustainability to connect with consumers - Sustainability Spotligh...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?