News

Moet Hennessy signs up Moet & Chandon to Formula E

Most popular

Advice for brewers in the time of COVID-19

Mangrove MD warns of coronavirus impact on spirits

Over the influence? The future of social media

Coronavirus special - US Distilled Spirits Council

COVID-19 CSR activity around the world - Mar

MORE

Moet Hennessy's Champagne brand, Moet & Chandon, has joined Heineken as an alcohol sponsor of Formula E, the all-electric motorsport.

Moet & Chandon will be the offical Champange of Formula E

Moet & Chandon will be the offical Champange of Formula E

The partnership was announced today ahead of the start of season five of Formula E on 15 December. The 13-round series, in which teams of electric-powered single-seater racing cars compete across the globe, starts in Ad Diriyah in Saudi Arabia before ending up in New York City in July.

Moet & Chandon will be the official Champagne brand of the competitions and will be present in the winner's podium, hospitality areas including VIP lounges and a dedicated fan zone.

Moet Hennessy said Formula E fits well with Moet & Chandon's focus on technology in its production process.

"As a Maison that has made technology an essential component of our strategy - from the broad scope of our R&D to the precision of our sustainable viticulture practices - it is a pleasure to work with Formula E, who operates at the forefront of technology and rethinks the future," said Moet & Chandon CEO Stéphane Baschiera.

Heineken is also a Formula E sponsor, however the brewer's brands will not appear on the cars. It said in October it will use the competition as a way to promote its responsible drinking message.

Moet Hennessy Performance Trends 2013-2017 - results data


Related Content

Moet Hennessy sales decelerate in Q4 as 2019 finishes up - results data

Moet Hennessy sales decelerate in Q4 as 2019 finishes up - results data...

Moet Hennessy Performance Trends 2013-2017 - results data

Moet Hennessy Performance Trends 2013-2017 - results data...

Cognac supply woes set to continue for Moet Hennessy

Cognac supply woes set to continue for Moet Hennessy ...

What can the spirits and wine industries learn from Moet Hennessy? - Comment

What can the spirits and wine industries learn from Moet Hennessy? - Comment...

Oops! This article is copy protected.

Why can’t I copy the text on this page?

The ability to copy articles is specially reserved for people who are part of a group membership.

How do I become a group member?

To find out how you and your team can copy and share articles and save money as part of a group membership call Sean Clinton on
+44 (0)1527 573 736 or complete this form..



Forgot your password?