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USA: Minute Maid Rolls Out First-Ever Chilled Low Acid Orange Juice; Bringing Back Orange Juice to Those Who Once Found It Too Acidic

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Twenty-five percent of Americans surveyed agree that "orange juice is too acidic for my stomach, especially in the morning."(1) To help these consumers enjoy orange juice as often as they like, The Minute Maid Company is introducing its new Minute Maid(R) Premium Low Acid orange juice.

For its new Minute Maid Premium Low Acid orange juice, The Minute Maid Company removes a portion of the citric acid found in regular orange juice while also maintaining sensational taste and good nutrition. "Minute Maid Premium Low Acid orange juice is a welcome alternative for individuals who avoid orange juice because they believe it causes discomfort or heartburn," said Molly Gee, M.Ed., R.D., nutrition consultant, The Minute Maid Company. "We believe its smooth, sweet taste will be a big hit among children and adults alike."

Orange juice is an excellent source of vitamin C and other nutrients (2) "Minute Maid Premium Low Acid orange juice is 100 percent orange juice with all the nutrition found in other Minute Maid Premium orange juice varieties," said Gee. "In addition to being naturally rich in vitamin C, it is also a good source of folic acid and potassium."

Beginning with its introduction of calcium-fortified orange juice in 1987, The Minute Maid Company has continued to provide innovative beverages to suit varied consumer needs. Adding new Minute Maid Premium Low Acid orange juice to the existing Minute Maid product portfolio provides an even wider variety of choices to help meet taste and nutrition needs for the whole family.

"This new product is a direct response to consumers' desires for a less acidic orange juice," said Garry Sawka, Group Brand Manager, Breakfast Beverages, The Minute Maid Company. "We are committed to creating the best beverages for healthy living and introducing innovative ideas to meet our consumers' needs."

The Minute Maid Company is an operating group of The Coca-Cola Company and the flagship of its worldwide fruit beverage business. For free nutrition information, call The Minute Maid Company at 800 888-6488 weekdays from 8 a.m. to 4 p.m. CT, or visit http://www.minutemaid.com.

To schedule an interview with Molly Gee or Garry Sawka, or to request color photography of the product, please contact Heather McMurtrie at 212-880-5229.

(1) Market Facts Telenation Study, April 1999, Sample Size: 897.
(2) Duyff R. "The American Dietetic Association's Complete Food and Nutrition Guide." Minneapolis, MN: Chronimed Publishing; 1996

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