UK: Mineral water beats beer in UK price race - research
The price of a pint of bottled water in the UK on-trade is up to GBP1 (US$1.99) higher than the equivalent sized beer, according to new research.
In a survey of pubs across the country, conducted last week by food and drink writer Martin Isark, the average price of a pint of beer came out at around GBP2.50. A pint of bottled mineral water was on average above GBP3.00, Isark discovered.
"Pubs are taking advantage of non beer drinkers which is very short sighted," Isark noted. "Non-alcoholic drinks don't carry duty, so a pint of water should be much less than beer."
Richard Laming, spokesman for the Bottled Water Information Office, countered: "Bottled waters are increasingly popular with people visiting pubs and restaurants who like the fact that they know where they come from and that they taste good.
"People also recognise that bottled mineral and spring waters come from fully sustainable sources and they are increasingly becoming a part of people's soft drinks repertoire. But as with all other drinks on sale - soft or alcoholic - prices are set by the individual retailer."
- Can craft breweries compete in lager arena?
- A Wild Geese, Pernod Ricard conspiracy theory?
- The Coca-Cola Co's Q2/H1 2016 results - Preview
- Wine consumption and its health effects
- SABMiller's Q1 sales performance by region - Focus
- AB InBev seeks single buyer for European beers
- Diageo appoints new Smirnoff head
- Diageo names new TR head as Doug Bagley exits
- Gruppo Campari trials Negroni pre-mix
- Scotch drop hits Edrington as FY profits fall
- Adultifying Soft Drinks; Capitalizing on rising adult demand for non-alcoholic beverages
- Global RTD insights - market forecasts, product innovation and consumer trends
- Global non-Scotch whiskies insights - market forecasts, product innovation and consumer trends
- Global travel retail insights - market forecasts, product innovation and consumer trends
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends