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MillerCoors' Henry's Hard Sparkling Water flavours - Product Launch

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MillerCoors' Henry's Hard Sparkling Water flavours

The new flavours will also feature in Henrys Hard Sparkling Water variety packs

The new flavours will also feature in Henry's Hard Sparkling Water variety packs

Category - Hard soda, hard sparkling water

Available - From this Spring

Location - US

Price - TBC

Molson Coors' US unit MillerCoors is to add three new flavours to its Henry's Hard Sparkling Water line-up. Blueberry Lemon, Pineapple and Peach Mango will also all sport "modernised" packaging.

According to the company, the new livery "gives the brand a more sleek look and spotlights its zero sugar and 88 calories, per 12 fluid ounces". The revamp will be supported by a digital and social media campaign, as well as out-of-home advertising, designed to highlight the brand's zero sugar messaging.

"We'll more than double our business in 2019," said Chris Steele, senior marketing manager at MillerCoors. "We've got a lot of trade support, and there's a lot of excitement in the market around growing this new segment. We've got the tailwinds of the better-than trends happening across categories, and we're positioned to take share this year with our new flavours and packaging."

The company introduced an earlier update to Henry's Hard Sparkling in April last year. The move saw the brand shift from bottles to slim cans and the calories drop to 88, from 93. Variety-pack boxes at the time included a relatively small 'no sugar' message. The most recent changes see the words 'zero sugar' appear more prominently.

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